Archive for December, 2008|Monthly archive page

Design Critique

First, and most important, can we do something to make the logo BIGGER and more prominent? I’ve done a quick sketch using the circumference of my coffee cup as a reference guide (attached) and I’m sure you’ll see the the new eagle is much easier to see at about three times the current size (I’m not sure what that is in computer picas). Everyone agrees that the new eagle logo my daughter drew is GORGEOUS, so I really want those feathers to stand out over the “Stool” info scrolling through the eagle’s mouth (beak? bill? not important).

BUT, on that same subject, Sandra, what can you do to really make the new design “POP”? I want it to really POP off the page. People get many letters every year, and I want ours to be the ones that never get thrown away — just because the POP is literally almost audible. Even in a desk drawer. I want our letters on bulletins boards because of all the POP.

Just a selection from a(n) hysterical Merlin Mann post.

Boy, I’m sure glad that this kind of memo would never happen in real life. {sigh}

Why (Real) Relationships Matter

[C]ompanies who can build authentic, honest, open, collaborative relationships with consumers are significantly more profitable (and sustainably profitable) than companies who treat consumers deceptively, antagonistically, and manipulatively. Umair Haque

This line of thinking seems to be catching on. Progess? Let’s hope so.

“We’ve had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that’s exactly what we did. And it worked. And that’s exactly what we’ll do this time.” ~ Steve Jobs

Recession? What recession? I like to tell myself this the way I’d run a business. Instead of slashing jobs and budgets at the first sign of trouble, re-invest in what makes the company unique and position ourselves to be ahead of the competition when the current crisis passes.

Of course it helps, in Apple’s case, to be free of debt with nearly $25 billion in cash on hand.

A company of programmers produces code. A company of managers produces meetings.

Greg Knauss