Archive for the ‘technology’ Category

“We’ve had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that’s exactly what we did. And it worked. And that’s exactly what we’ll do this time.” ~ Steve Jobs

Recession? What recession? I like to tell myself this the way I’d run a business. Instead of slashing jobs and budgets at the first sign of trouble, re-invest in what makes the company unique and position ourselves to be ahead of the competition when the current crisis passes.

Of course it helps, in Apple’s case, to be free of debt with nearly $25 billion in cash on hand.